Supereight: Simplifying Multichannel Delivery with Whistl Parcels
Supereight is a skateboarding footwear, accessories and clothing brand that has grown rapidly from a startup to shipping more than 27,000 items in 2018.
Co‑founder Sam Culshaw explains:
“The footwear and apparel retail market was already saturated when we launched Supereight, and it has only become more competitive over time. To stand out, we’ve had to go above and beyond by offering a wider product range, faster delivery and consistently great customer service.”
Scaling Delivery As the Business Grows
Supereight’s early deliveries were UK‑only, using Royal Mail. As the brand expanded its product range and entered new markets, its delivery network grew too.
Sam continues:
“As we started shipping into mainland Europe, we introduced DPD. When sales to the USA picked up, DHL became another delivery option.”
While this supported international growth, managing multiple carriers quickly became complex.
The Challenge
Working directly with several carriers created operational inefficiencies. Supereight had to manage multiple daily collections, log into different shipping and tracking portals, and deal with varying label sizes and printer requirements.
“Each portal only connected to one printer, and every carrier had a different label format. Uploading order data into three separate systems every day was incredibly time‑consuming.”
One Platform, Streamlined Delivery
By consolidating all carrier management into a single platform with Whistl Parcels, Supereight transformed its delivery operations.
“Bringing everything together in one system has been a major benefit of working with Whistl Parcels. It’s removed a huge amount of manual effort and made our processes far more efficient.”
Delivering on Customer Promise
The partnership has also given Supereight greater confidence in meeting customer expectations.
“Working with Whistl Parcels means we can reliably deliver on promises like next‑day delivery, which is crucial for customer satisfaction and repeat business.”
