Whistl Parcels Makes Life Easier for Lighting Legends with Flexible, Daily Collections
Lighting Legends was founded in the summer of 2020 by two friends, Jon Saeed and Adam Wilkins, at a time when many businesses were rethinking how they operated.
Jon spotted a gap in the market for outdoor lighting that was both sustainable and built to last. Too often, outdoor lights were used for a single summer before ending up in a skip. Determined to change that, Jon created detailed specifications for high-quality, energy‑efficient string lighting and challenged manufacturers to meet them.
The result was a range of innovative products designed to transform outdoor spaces with minimal waste — and the beginning of Lighting Legends, built by Jon alongside his school friend Adam.
The Challenge
As soon as the Lighting Legends website went live, orders started flooding in.
Very quickly, Jon and Adam found themselves driving between multiple local newsagents just to get parcels dispatched. With growing order volumes, it became clear that this approach wasn’t sustainable.
They needed a delivery partner that could scale with them — without adding unnecessary complexity.
That’s when they met Anand Madhani, Business Development Manager at Whistl Parcels, in what Adam describes as “a meeting in the shed”.
The Solution
“They understood we were tiny and a start‑up,” says Adam. “But they got us.”
Whistl Parcels offered Lighting Legends the flexibility they needed at a critical stage of growth. Rather than being tied to a single carrier, they could access a range of delivery options through one relationship.
Just as importantly, Whistl Parcels arranged one reliable daily collection, handled by a regular driver who took real care of their parcels.
This combination of flexibility, simplicity and personal service allowed Jon and Adam to focus on growing their business — not managing logistics.
The Results
Just three years on, Whistl Parcels now collects over 700 consignments a week during Lighting Legends’ peak summer season, supporting a business turning over more than £2.5 million.
Customers benefit too. Orders over £25 are delivered using a free two‑day tracked service, while orders under £25 are charged a simple flat fee of £2.99 — helping Lighting Legends balance customer experience with cost efficiency.
Why Whistl Parcels?
For fast‑growing ecommerce businesses like Lighting Legends, having the right delivery partner makes all the difference. Whistl Parcels provides the flexibility, carrier choice and dependable collections that ambitious brands need to scale with confidence.
