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Eden Benefits from Better Communication and Six-Figure Cost Savings
Case Study

Eden Benefits from Better Communication and Six-Figure Cost Savings

Eden Benefits from Better Communication and Six-Figure Cost Savings

Eden is the UK’s one-stop shop for Christian resources, offering a wide range of books, gifts and media products to customers nationwide.

The Challenge

As Eden’s ecommerce operation grew, their existing delivery setup with Royal Mail was no longer meeting their needs. They were looking for a logistics partner that could offer:

  • Clearer, more proactive communication

  • Later collection times

  • Added service benefits

  • A minimum annual cost saving of £100,000

The Solution

In July 2021, Eden partnered with Whistl Parcels, moving over 250,000 tracked and part‑tracked parcels per year across a range of carriers.

By taking advantage of Whistl Parcels’ flexible postage options and access to multiple tracked services, Eden was able to design a delivery solution tailored to both their customers’ expectations and their commercial goals.

Stuart Davies, Head of IT & Operations at Eden, explains:

“We moved to Whistl Parcels because of the flexible postage service offering, the range of tracked carriers available, and the attractive pricing.”

The Results

Working closely with Whistl Parcels, Eden carried out detailed split testing across parcel solutions. This data-led approach allowed them to:

  • Select the most appropriate delivery options for each order type

  • Enhance the end-customer delivery experience

  • Improve yield and protect overall margins

As a result, Eden achieved their £100,000 cost‑saving target within the first year, with ongoing optimisations continuing to deliver additional savings and service improvements.

“The data allowed us to choose the right parcel solutions to enhance our customers’ experience, while making informed decisions that improved our yield and margins. Our £100,000 cost‑saving target was achieved in the first year, with further optimisations continually being realised.”

“Our customers have benefited from a value-added service, with Whistl Parcels able to offer us a later dispatch time, which helped us improve our conversion rate by 12%. Cost savings and improved service aside, Whistl Parcels provide great communication. Things inevitably happen in logistics but Whistl Parcels' responsiveness and ability to resolve any issues provides us with a continuous confidence.”

Stuart Davies | Head of IT & Operations Eden