Supporting Wild Cosmetics’ Sustainable Growth
Wild Cosmetics are fully supported by Whistl Parcels as they continue to grow their market share and expand their product range.
Founded in 2019 by childhood friends Freddy Ward and Charlie Bowes-Lyon, Wild Cosmetics creates high‑performing, eco‑friendly personal care products designed to reduce everyday plastic waste.
Built around sustainability, Wild uses the very best ingredients nature has to offer while actively reducing its environmental impact. What began as an online subscription service and direct‑to‑consumer web store has since evolved into a strong omnichannel presence, with products now available in major UK retailers including Tesco, Boots, Waitrose and Sainsbury’s.
A Partnership Built to Scale
Whistl Parcels has been working with Wild Cosmetics since 2021. Our partnership began by providing downstream access services, with final‑mile delivery handled by Royal Mail - supporting Wild’s growing subscription and ecommerce volumes.
As Wild’s product range and order profiles expanded, we adapted the delivery solution. In 2022, we introduced a Yodel final‑mile service to accommodate larger shipments, ensuring a reliable and cost‑effective delivery experience for both the brand and its customers.
Supporting Growth Now and Into the Future
Today, we continue to work closely with Wild Cosmetics, providing flexible, scalable parcel solutions that support their ongoing growth ambitions. As Wild expands its market share and develops new products, Whistl Parcels remains a trusted delivery partner - focused on reliability, collaboration and long‑term success.
