Q&A with Loqate: Helping Every Business Reach Every Customer Worldwide

This month, we spoke to Paul Readey, Vice President (EMEA) at Loqate, a GBG solution. By combining market-leading technology with the most accurate location data available, Loqate helps businesses worldwide deliver precise, reliable and seamless customer experiences.

Who is Loqate?

Loqate is the world’s most trusted location intelligence specialist, with a clear mission: to help every business reach every customer.

The company provides advanced software for capturing, verifying and enriching address data globally, giving organisations the precision they need to operate efficiently and confidently.

Loqate’s easy-to-integrate product portfolio includes address verification alongside email, phone and bank validation solutions. Its Data Quality Services also help businesses boost sales, improve operational efficiency and expand into new markets. By curating the most comprehensive global datasets and formatting them to local standards, Loqate enables organisations worldwide to deliver outstanding customer experiences.

How did the Loqate journey begin?

Loqate began with a mission to deliver the most curated location data in the world. Today, the platform verifies addresses across 250 countries and territories, supporting 6,500 languages, 180 postal formats and eight character sets — all through a single, scalable platform.

By carefully selecting, verifying and enriching data, Loqate helps businesses get closer to their customers than ever before.

Who are Loqate’s customers today?

Loqate processes over 50 million transactions every day for more than 20,000 customers worldwide.
Its customer base spans small and medium-sized businesses through to global enterprises across industries including retail, logistics, finance, utilities, hospitality and gaming.

What challenges do Loqate customers face — and how does Loqate help?

Data quality and integrity remain the biggest challenges across all sectors.

Loqate addresses this by capturing accurate location data at the point of engagement — or allowing customers to correct it before purchase. This not only improves the customer experience but also enhances downstream operational processes.

Accurate data underpins fulfilment, route planning, fraud prevention, marketing and customer support. By providing standardised, correctly formatted address data, Loqate helps businesses reduce failed deliveries, reach global audiences and onboard customers more efficiently — ultimately saving time, reducing costs and improving operational performance.

Who are Loqate’s ideal future customers?

Loqate already works with over 20,000 customers globally, united by one key trait: they understand the commercial value of high-quality data.

Ideal customers are forward-thinking, innovative and keen to differentiate themselves. They see technology as an enabler, value long-term partnerships and recognise location data as a vital foundation for business success.

How does the Loqate platform work?

Loqate responsibly embeds AI and advanced technologies to capture, verify and enrich address data across all 250 countries and territories.

Designed to integrate with any application, the platform is cloud-native, low-code, platform-agnostic and horizontally scalable — making it suitable for both smaller deployments and large global enterprises.

What makes Loqate unique?

One API to standardise and verify the world:  Loqate delivers global location capture, verification and enrichment through a single API, deployable at speed and scale anywhere.

Unrivalled data coverage and accuracy: Proprietary data curation creates a single best record for address, email, phone and bank data.

Responsible AI for superior parsing: AI-powered parsing improves match rates and enhances accuracy in traditionally hard-to-address markets.

Location confidence beyond addresses: Loqate provides validated data across addresses, email, phone, bank details, establishments, geographic locations and points of interest.

Experts you can rely on: Loqate’s Professional Services, Customer Success and Support teams are global location data experts, supporting customers at every stage of their journey.

What’s new at Loqate?

Innovation is central to Loqate’s approach, with two recent launches delivering significant customer benefits.

A redesigned Global Location Finder

Built from the ground up with customers in mind, the new Global Location Finder delivers pinpoint accuracy at a predictable cost. With unlimited searches for a fixed price, businesses can enhance online-to-offline experiences without cost uncertainty.

The new APIs support use cases such as:

• Store and parcel shop finders

• Click-and-collect and returns

• Location-based stock availability

• Route planning and delivery restriction management

Geographical Data Hierarchy (GDH)

GDH provides city-to-postcode data for every country and territory, simplifying hierarchy management across business systems. Key benefits include:

• Effortless data integration from multiple sources

• Alias management to eliminate inconsistencies

• Comprehensive global coverage, from high-level regions to granular locations

How has Loqate supported Whistl Parcels?

In the fast-moving logistics sector, partnerships are critical to efficiency and customer satisfaction. The collaboration between Loqate and Whistl Parcels (part of The Whistl Group) brings together location intelligence and logistics expertise to address key industry challenges.

One standout example is the joint work with Thompson & Morgan. By implementing Loqate solutions alongside Whistl Parcels’ delivery capabilities, first-time delivery performance improved significantly. Within two months of rolling out SMART notifications, over 3,000 addresses were eliminated, reducing delivery issues and freeing customer service teams to focus on more complex enquiries.

Why is a multi-carrier delivery approach so important?

Today’s consumers expect fast, flexible and reliable delivery — first time, every time.

A multi-carrier approach enables businesses to offer same-day or next-day delivery, timed slots and greater flexibility. For Loqate customers, multi-carrier delivery is essential to remaining agile, profitable and competitive while meeting global customer expectations.

How important is proactive customer service?

Proactive customer service is a major differentiator for many Loqate customers.

Offering support through chat, phone or email allows customers to engage on their own terms, while enabling brands to resolve issues before they escalate. This approach relies on high-quality data — a principle Loqate applies internally through its 24/5 expert support, Voice of the Customer initiatives and continuous feedback loops.

Where will Loqate be in five years?

Loqate’s mission remains focused on building confidence in global addresses and locations — but the opportunity is growing.

With generative AI, conversational commerce and digital wallets reshaping digital journeys, the need for accurate, trusted location data will increase exponentially. Loqate sees itself powering next-generation commerce through universal location search, AI-driven verification and conversational APIs embedded directly into new user experiences.

As location-based signals, insights and events become as important as the address itself, Loqate aims to set the global standard for solving hard-to-address challenges worldwide.

How will the Loqate and Whistl Parcels partnership evolve?

Following a successful initial partnership, Loqate is now exploring expanding its verification solutions across the wider Whistl Group, ensuring all addresses are verified before label printing.

Looking ahead, the partnership offers strong potential to enhance data verification and optimise reverse logistics. By ensuring accurate address data, Loqate supports Whistl Parcels in improving returns processing, efficiency and customer satisfaction — helping to deliver exceptional service at scale.