“With Whistl Parcels' and Brightpearl’s software development teams, nothing was ever too much trouble and setup was seamless. We’re advocates of integrated order and delivery management because it automates a lot of day-to-day processes. Automations empower our team to focus on managing the business in areas such as sales, marketing, product sourcing, and customer service. Whistl Parcels and Brightpearl give us a single source of truth on all of our customers’ buying and delivery experiences, and it is confidence-inspiring to know that there have been instances where an order comes in and is dispatched within as little as 3 minutes. This could never happen without working with Whistl Parcels and Brightpearl. ”
Case Study
Over The Top Accelerates Order Processing with Whistl Parcels
Over The Top Accelerates Order Processing with Whistl Parcels
Over The Top is a UK-based multi‑channel retailer specialising in dog beds, mats, throws, automotive seat covers and boot liners. As the business scaled, the team needed greater visibility, flexibility and control across their order management and delivery operations.
By partnering with Whistl Parcels, Over The Top has been able to enhance delivery performance, improve customer experience and streamline internal processes.
How Whistl Parcels Enhances over the Top’s Delivery Performance
“Thanks to Whistl Parcels, we offer our customers services from Yodel and Evri for domestic deliveries, and DHL mainly for international shipments. Whistl Parcels’ tracking portal is a one‑stop shop for these carriers, giving us all the information we need to better serve our customers.”
Working with Whistl Parcels has delivered tangible benefits across cost, choice and visibility.
“Whistl Parcels helps us access discounted rates thanks to their group buying power, while also enabling us to offer our customers more delivery choices and better in‑flight delivery options.”
The Whistl Parcels colour‑coded tracking portal provides end‑to‑end visibility of each delivery journey, from order through to final mile. This transparency helps Over The Top proactively manage exceptions and build trust with customers.
“During the early lockdown period, when carriers were overwhelmed, Whistl Parcels’ Proactive Tracking Support identified potential delivery failures and helped minimise failed deliveries. This played a key role in helping us meet customer expectations.”
The Benefits of an All-in-One Order Management System
To support continued growth, Whistl Parcels introduced Over The Top to Brightpearl, providing a joined‑up view of operations.
“Brightpearl has helped us scale more cost‑effectively and has made a huge difference to our customer service, production planning and dispatch planning. Being able to see all of these processes in one place has transformed how we operate.”
Brightpearl enables more accurate inventory planning, reducing the risk of both under‑ and over‑stocking, while making better use of warehouse space.
“It’s fair to say Brightpearl reduces the need for additional labour. Most importantly, it’s bought us much‑needed time, allowing us to focus more effectively on day‑to‑day operational tasks.”
Integrating Whistl Parcels with Brightpearl
The integration between Whistl Parcels and Brightpearl has delivered significant efficiencies for a business managing a large and complex product range.
“The integration allows us to create shipping rules based on location, volumetric data, weight and product type. With around 130,000 SKUs, this really pays dividends.”
Operational processes are automated and synchronised across systems:
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When a shipment is marked as shipped in Whistl Parcels, the Goods Out note is instantly processed in Brightpearl
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Tracking references entered in Whistl Parcels are automatically added to the Brightpearl Goods Out note
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Labels can be printed from multiple packing benches, improving warehouse efficiency
Together, Whistl Parcels and Brightpearl provide Over The Top with a scalable, resilient platform that supports growth while maintaining a high standard of customer service.